Email marketing campaigns allow you to get in front of your clients time and time again, at a fraction of the cost of printed mailings. E-newsletters also add value to your web site, can boost holiday sales and can make your marketing job easier.
Added Value to Your Web Site
Providing an informative newsletter adds value to your site and gives users another reason to visit. Posting archives of previous mailings provides your site visitors with a library of information – one more reason for them to come back to your site. Adding content also gives search engines more to index.
Stay In Front of Your Customers
Newsletters allow your company to stay in front of your clients and leads. A site visitor may only come to your web site one time, yet if you convince them of the value of signing up for your newsletter, the single visit surfer is much more likely to return. Staying in front of your customers and prospects in this way increases the chances that your company is remembered when the time to buy comes.
Holiday Sales Booster
Newsletters are an excellent holiday sales booster. Sending a newsletter during the holiday season offering...
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