Email Marketing For Your Small Business – Selecting The Right Server
There are many different methods for promoting your business online, but one of the most effective is still the email campaign.
Weighing Your Options
For emails, you have three choices of software, each with distinct benefits and drawbacks. You can install software on your desktop and be your own server. You can install software on the web server youre using. Or you can join an ASP hosted service.
The most obvious benefit of a hosted server is that getting your emails delivered is your hosts concern. Says Dr. Ralph Wilson, of Wilson Internet Services, With desktop or web server software, basically youre responsible to get them delivered Whereas if youre paying someone else for that service, its their job, and many of them take it very seriously. A hosted server starts with a monthly fee for 500 or 1,000 emails and the price builds as your email database grows.
With desktop server software, the biggest advantage is the price. You can pay a one-time fee for a desktop server and run it forever. Leasing a web server is also fairly inexpensive.
Beating the...
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