Summary: Impression Marketing is a bit like Search Engine Optimization (SEO). In both cases you do a lot of hard work with very little in the way of results. In both cases these two marketing functions take a long-range view knowing there will come a time when the hard work will pay off.
There is no such thing as 100% response to email marketing even if you were giving your merchandise away (with free shipping).
You have to understand that not even your most loyal customers are going to fully review every email-marketing item you send.
Those that do read the email from your business may not be at a place where they need your product or service at the tie you send it.
So what is the point in continuing to send email marketing items if there is only a relatively small chance of response?
The primary reason for email marketing is what I like to call Impression Marketing. The email you send may hit a few people at the right time and a purchase is taken care of. However, in most cases the end user is left with another impression of your business (even if they dont actually open the email). Since this is true you should always make sure the subject...
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