Email Marketing Its All About The Content

| Total Words: 408

Did you know you could combine email marketing, list building and podcasting? This process allows you to work your marketing strategy on three separate fronts.

I have always been an advocate of powerful content for your email marketing. The difficulty is attempting to blend quality content with the potential for interactive features. In most cases the more bells and whistles you have in your email the greater the possibility it will be rejected as spam or because the filtering system believes it may have a virus.

Its at this point that you develop, within the framework of your website, pages dedicated to additional information.

The practical application of a direct website link is driving traffic to your website while seeing which topics receive the most visits. This information can be used to develop popular subject matter for future editions of your email.

You can also develop a podcast with information that can be accessed through your email marketing. This information should be targeted toward existing email recipients, but it also serves a secondary purpose.

You can take an excerpt from the audio file youve created and make it available...

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