EMPLOYEES AS CUSTOMERS: What HR needs to Learn from Marketing
During the earlier stages of my career I was fortunate to have worked for a large corporation that had a management development program for up-and-coming managers. This program combined formal management courses with on the job training. The job training involved assignments to different divisions in the company. Two learning goals were mandated by these assignments:
1.Acquire knowledge in a new discipline
2.Learn about the different parts of the organization, experience their challenges and understand how they contribute to the success of the whole
My formal education was in environmental studies with a specialty in ecology. One of the key principles in ecology is that ecosystems are made up of interdependent elements. A change in one part of an ecosystem will result in changes in other parts of the same system. Without knowing it at the time, my classmates and I became “systems thinkers”. This ability to see systems has guided my decision making throughout my life in business and in my private affairs. Naturally, I thrived in this opportunity to be a part of a management...
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