In the development of a business there is a certain amount of research that must be conducted. Most entrepreneurs find themselves immersed in some form of research whether they like it or not.
For many burgeoning entrepreneurs there is a question of whether intense research or personal intuition is the best course of action in determining the direction needed in business decisions.
Henry Ford once said, Thinking is the hardest work there is. Which is the probable reason why so few engage in it. Even the pioneering automaker knew that research was a taxing and labor intensive process that was not necessarily enjoyable.
If we knew what it was we were doing, it would not be called research, would it? – Author Unknown
There is a certain learning curve that comes with developing a new business, and it is research that moves us to a point of understanding. Ceilia Green once quipped, The way to do research is to attack the facts at the point of greatest astonishment.
It is often the vision realized through research that allows entrepreneurs to move beyond speculation to risk and reward.
However, if there is a battle it may well be...
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