Ethical SEO or Search Engine Optimization if you prefer, is the process of optimizing a website with the purpose of raising its positions in the Google search engine.
The actual process of SEO can be quite a complicated one, and can vary depending on the actual website in question, and the keyterms being sought.
The various techniques can include but are not limited to, Meta tags and Header tags, keyword density, and alt tag optimization. As well as this, Off Page optimization is taken into consideration.
Off Page SEO techniques involve securing, maintaining and growing relevant backlinks, with certain configurations in the anchor text. This can have a great effect in raising the rankings of specific keyterms.
Because of the positive effect of building backlinks on search engine rankings, some website owners have taken to actually buying backlinks in an attempt to raise their rankings.
Google has been known to consider this technique as manipulation of its algorithm, and may have been concerned that this may result in its search engine bringing less relevant results.
This has led Google to try to penalise people for buying...
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