Flowers epitomise emotion and can have a very beneficial impact on people. They are sent to communicate their feelings to their nearest and dearest. Wouldnt it be even better if people were able to confidently buy sustainable, ethically-sourced flowers to communicate their feelings? After all, ethical commitment is an emotion as well! However, buying sustainable, ethical flowers is a niche activity in the UK, with only a handful of florists offering produce which is truly ethically sourced.
First of all, some numbers:
The total market for cut flowers and house plants in the UK is estimated to be 2.2 Billion and is expected to exceed 3 Billion by 2011. Despite the incursion of mutiple alternatives including gifts, chocolates and wines, people are still saying it with flowers, although the UK lags behind the rest of Europe in annual per capita spend on flowers.
There is a perennial debate regarding industry standards for flowers, as consumers have historically been confronted with confusing symbols of ethical quality. The Kenyan Flower Council which accounts for much of the imports into the UK, is governed by Fair Trade, which regulates the code of conduct for...
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