If you are running workshops, seminars or conferences like Oslo , Norway based Ulrika Fredrikson you won’t be doing it as a charitable act. Let’s face it, even if you were a charity, you’d have to cover your costs somehow. Ulrika runs a combination of sponsored and paid-for events which improves the ticket price for delegates but increases the pressure on her to fill seats to satisfy the advertising benefit for her sponsors.
Whether your event cost $10 or $10,000 to stage, you should, for business reasons, calculate your return on investment. This is not as straightforward as making sure that the gate money covers your costs, although that is, in itself, important. To be rigorous you will be drawing information about all of the positive and negative effects the event has had on your bank account, your reputation and your graying hair both now and in the future and you will be making it available to whomever needs to know in a form that is easy to digest.
Compiling event information
To properly compile all of your event information you might want to put some time aside to revisit all of the details about the design, development, running and...
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