If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven’t been doing any unusual offline promotional activities.
However, just because hoards of people have passed through your gates does not mean your site is successful. Usually, you want those visitors to actually do something there. It is equally important to monitor the number of visitors to your site who made a purchase. This figure is called the site conversion rate, and it is an essential element of the efficacy of your website.
To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that actually performed the action your site is set up for. For example, if you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate...
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