Explode Your Leads With Dynamite Sticky Handouts

| Total Words: 463

You’ve put months into having your trade show booth designed. Now it’s finished or very close. You walk around your new booth like a proud parent when it suddenly dawns on you; you need promotional handouts to go with it! Where to start, though?

The key to a great promotional handout for a trade show event is that it provides needed information about you and your business. But for it to stick, in other words, not get thrown in the trash, it has to have something a little more than just information.

One of the very best ways to make sure your trade show booth handouts don’t get thrown away but will stick is to put an offer or coupon of some kind in them. Coupons that a person can use after the trade show event practically guarantee your handouts won’t get thrown away. After all, your customers will want to use the coupons!

Sweepstakes and raffle offers also work well and assure your handouts will be read, kept and, better yet, used. To get someone’s attention these days means you usually have to give them a little more than just information. They want STUFF. And so having a simple sweepstakes or raffle offer in your...

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