Ezine Advertising Works: Top 10 Reasons To Advertise With Ezines
You’ve heard the buzz but still have some questions. Does Ezine Advertising really work?
The short answer is “Yes! It works” and here’s 10 reasons why:
~ An Ezine is an electronic magazine or newsletter. The electronic format makes it easy to respond to your ad. A simple mouse click is much more convenient than picking up the phone, mailing in a card, or driving to a physical store
~ The electronic format offers less potential for distraction before they arrive at your “store”. Just think if you send a traditional sales flyer through the mail. The customer is eager to buy but needs to drive past several other retail establishments to arrive at your store and then walk past still more in the mall or shopping center. They might spend the money meant for your pocket before they ever arrive! In an Ezine they click right from the ad into your “store” so there is less potential for loss.
~ Subscribers have opted in. Opt In means they have voluntarily signed-up to receive the Ezine and were not added to the list without their knowledge or...