The primary purpose of an electronic magazine (ezine) is to market a product or service.
OK, there, Ive said it.
If you are an Internet publisher you want people to come to your site to see what you have or to fund the process by visiting advertisers.
If you are an online business you want to develop a comprehensive opt-in ezine that presents compelling information that in turn results in sales from an informed customer base.
When an ezine publisher pushes too hard or adopts practices that are less than reputable the result is a reputation of being a spammer.
One of the first questions any online business should ask themselves is Why should I develop a company ezine?
If the answer is simply because its a marketing tool and you want to give it a whirl you may want to rethink your answer.
Developing an ezine can be labor-intensive correlate with a distinct objective. You need to know what the intent of the ezine will be before you can really get things rolling.
If you can develop a meaningful plan for your ezine you will likely find it better received among your opt-in list.
Business owners can often wrongly assume...
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