There are many ezines that have moved beyond the realm of knowledge-based content to a business venture. These ezines did not originate as a marketing tool for an existing business they started as informational and it developed into a business.
One service in particular is called The Dabbling Mum. The owner of the site is also an accomplished editor. The service provides content at no cost to visitors, but provides authors with financial rewards for accepted articles.
This ezine features content that can help with personal relationships, business ventures, recipes and other useful information. And because the owner pays for material the standard of excellence is well above average and the interest among readers remains high.
In this case the cost of developing the ezine is directly related to the fees collected in advertising and sales made through the online store. As the popularity of the site increases so does the interest among prospective advertisers.
This owner made the decision to create something that was worth coming back to again and again. She knew that to develop the quality site she wanted she would have to enlist outside help so she...
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