How many times have you refreshed the graphics or content of your website? Twice? Once? Not at all?
Many businesses are still hosting first-generation sites that went up at the turn of the millennium. Likewise, the majority of these sites are pass by today’s “make-it-useful” standards. Sometimes embarrassingly so.
Internet-savvy businesses will refresh the content on their websites regularly. Think about the impression a site that’s a year out of date will have on visitors.
It takes a little dated information for visitors to conclude they’ve hit a dead end . Plus, when a big-deal client clicks on your “urgent” invitation to attend an upcoming seminar, only to find that the event came and went a year ago he will feel annoyed and foolish. And you’ll be toast.
So consider this a noisy wakeup call. It’s the 21st century. Is your website still looking like it’s 1999?
Site Specific Suggestions
Business sites obviously run a gamut. But for the purposes of site facelifts, differences boil down to how frequently you must make changes. Consulting services may update sites only...
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