We try to rank things in order to manage the complex universe around us. We try to get that 4.0 GPA, the highest ranked university and want our favorite team to rank best. The Page Rank designed by Larry Page of Google is a rank assigned to each of the pages that are indexed by Google. This page rank is calculated(http://www.sem-faq.com/improve-google-pagerank.php) using the Backrub algorithm and is often considered to be a proxy for Googles search ordering. In other words, a high Page Rank(PR) page will rank higher on Google(all other factors being the same).
There is a vast and growing market for text links. A lot of highly ranked sites think of outgoing links as a way of monetizing their site (supply) and businesses that need visitor/search engine exposure buy the links(demand). While the purists may look askance at such a market, supply and demand is what the market makes.
Even the Garden of Eden had a serpent, and one would be surprised if all was as it seems in the text link market. Indeed scams abound, ranging from no follow tags, pages removed from navigation, or included in robots.txt file. But, there is a scam that gets almost everyone, except the truly...
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