Fear of Failure: For a Marketer, Its the Kiss of

Fear of Failure: For a Marketer, Its the Kiss of Death

Susan B. Anthony was once quoted as saying Failure is impossible. And you know what? I believe she was right because regardless of the outcome of whatever action you take, in anything you do, you always gain something from taking action.

On the other hand, fear of failure typically shows up as procrastination or inactivity which is the complete opposite of what fosters great marketing which for most of us requires properly targeted consistent and persistent action.

Now maybe you tried some marketing, even worse maybe you spent some of your hard to come by, hard earned money and didnt quite achieve what you ultimately set out for.

As a marketer, and yes whether you realize it or not we are all marketers, if I was afraid to fail, Id probably never try anything unless of course it was a sure thing and I dont believe anything in life is a sure thing. But anyway, if I never tried anything, I believe it would be safe to say that my target audience would not know who I was or what I do. Then as a result Id most likely go out of business due to lack of sustainable income.

Now Ive read the...