Find a need – fill a need

| Total Words: 489

In any business venture, you will need customers in order to be IN business. Anybody can start a business – even tomorrow – but without the promise of a customer (in fact, a lot more than one), the chances of succeeding long-term are slim to none.

When you were growing up, you had needs. You were hungry, so your parents fed you. You were cold, so you were given clothes to wear. You needed support and encouragement, and your family and friends supported you and gave you the love and social interaction that we as humans need. So, how is this relevant to your business?

In one sentence, here it is.

** If you are not satisfying a need, you will make little to no sales – period **

If you are in the process of starting your business, you can research a category, idea or product on the internet very easily. There are websites that you can visit that will help you find out how many people were looking for a particular piece of information, according to the number o times a certain keyword search or phrase was used. A popular and well-used site for this is the Overture Yahoo! Keyword Search tool, found at the following URL:

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