In any business venture, you will need customers in order to be IN business. Anybody can start a business – even tomorrow – but without the promise of a customer (in fact, a lot more than one), the chances of succeeding long-term are slim to none.
When you were growing up, you had needs. You were hungry, so your parents fed you. You were cold, so you were given clothes to wear. You needed support and encouragement, and your family and friends supported you and gave you the love and social interaction that we as humans need. So, how is this relevant to your business?
In one sentence, here it is.
** If you are not satisfying a need, you will make little to no sales – period **
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