If your company sells industrial products or services, one thing is for certain, you should be using the Internet as a marketing tool to reach your target audience. After all, over 87% of engineers and other industrial buyers report using the Internet on a regular basis to find the products, services and solutions they need. The manufacturers and suppliers that know how to effectively reach these ready to buy prospects through effective marketing programs are the ones making the most profit from the Internet.
However, reaching qualified buyers, at the right time, is becoming increasingly difficult as more manufacturers and other industrial suppliers join the on-line marketplace. The competition has become so intense for certain products and services, many companies are beginning to doubt the Internet as being a profitable marketing tool.
Even programs that use to be extremely profitable for a lot of manufacturers, such as pay-per-click, lacks the clout it use to have in the eyes of a lot of industrial suppliers. Most of them blame it on the competition. But that is not really the problem. The real problem is the company’s inability to adapt to a...
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