Purpose
Be precise as you define the purpose of your web site. The planning process must include careful consideration of the reasons to create the site. It is not enough to state that the web site should make money, or that it should be profitable, or that it should provide excellent customer service.
A clearly defined purpose will help the rest of the planning process as the audience is identified and the content is developed. Dont even think about hiring a web designer until can define the purpose of your site in one sentence. If you have to go into lengthy explanations, you have more refining to do.
So what’s the purpose of your website?
To inform?
To build a community?
To reduce the cost of doing business?
To generate and prequalify sales leads?
Market research?
To reach a bigger audience with your message?
To carry out e-commerce?
To entertain?
To sell advertising space?
To brand your business or your product?
To create buzz?
To establish trust?
To reduce paperwork, printing, and mailing costs?
To find new employees?
Audience
Defining...
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