Arguably, the primary purpose of the CEO is to set and articulate the company’s vision and mission. In collaboration with his or her executive team, heady goals and exciting plans often emerge at the start of each year: new directions, new markets, innovative ways of doing things or even new things to do. Quite often these ideas are announced with great fanfare to the employees, and sometimes to shareholders and customers. In the minds of the executive, this constitutes communication.
One reason is that those who must implement the plans and ideasthe front line employees and more junior levels of managementnever really buy into the excitement, and that’s because the visionaries at the top don’t take the time or make the effort to communicate them effectively.
Answering the questions will be enlightening, but also difficult unless you actually enter into a dialogue with employees. But how do you do that? How can you have a truly meaningful communication with employees at all levels about these subjects?
One highly effective tool is the World Cafe. This is a variation on the tried and true small group discussion methodology, but conducted in...
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