When the internet was still new – when it was just beginning to catch on and companies decided to go online it was enough to have a web site. A page about your company, another to announce your products and a contact page were all you needed.
Now though, things are changing. The more that businesses have taken to the online arena, the more that each company whether a small home-based business, a slightly larger small business or even a major corporation needs to do in order to set itself apart from the competition.
A company blog is an effective tool for doing just that: and that’s the first reason why you should have a company blog. A company blog enables you to reach out to current and prospective clients, to add content to your website on a daily basis and to open up a dialog with your customers.
This dialog allows you to be genuine, to just talk with your current and prospective clients about what your company does, what it has to offer and why your products or services would benefit them. In a company blog, you’re able to show your personality, interact with those people who will use your products or services.
With your...
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