“Well, how did it go?” asked the CEO as he wandered past Siobhan’s desk on his weekly tour of the offices. He was referring to the conference Siobhan had organized and run to involve their industry in standardization guidelines. Although her first impression was that the conference was a real success, she knew that she only had a small proportion of the total feedback. “I’m still in the middle of collecting feedback data”, admitted Siobhan, “but the initial data looks more positive than we hoped. I’ll have the full results at next week’s review meeting.”
Seminars, roadshows or workshops are held for a very specific reason and they will belong in one of the following categories:
To generate sales opportunities for your products or services
To spread information or increase productivity throughout an organization
To raise general awareness about a topic
To gain support for a change (political, legal, social or environmental)
It may be tempting, once the event is over, to sit back and wait for a reaction but, because you have invested time, emotion and money into developing...
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