After you go through a sales session with a customer, wether you sell them a product or not, follow up with them. Otherwise, your time was all but wasted.
Every part of a sales process from the initial contact, to the presentation of the product, to the final step, following up, are all equally important.
The following up process is an important element of the sales process for many key reasons, here are just a few:
1. Following up makes your customers feel important.
When a customer walks into your office, or calls you on the telephone, they do not want to be thought of as a statistic. They want to be treated as though they are the only customer you have.
By following up after your initial contact, it tells the customer that you are serious about doing business with them.
They will appreciate the phone call, and this will be a clear message to them that they werent just another sale on your way to meeting your goal.
2. Following up with your customer shows that you care.
Another reason to follow up with your customer is to find out how they are doing, and how their new product is benefitting them.
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