Ford: Restoring Prestige and Honor

| Total Words: 674

The Ford Motor Company, along with rival General Motors, has been going through a time of severe testing due to concerns about product quality and relevancy, profits, and long term viability. The net result is that Ford is planning on closing numerous plants and will lay off as many as 30,000 employees, a historic cutback that may only be the tip of the iceberg. Is Ford finished or will the company be able to regain strength and compete successfully in the years ahead?

Ford has certainly taken its lumps and for good reason. Profits in the North American market are nonexistent with losses actually in the multibillion dollar range. Despite the red ink, all is not lost for the blue oval as the company remains very profitable overseas. In addition, its three U.S. divisions have much to offer if some serious changes are incorporated. Here are my suggestions for change:

Ford — The strongest division for the automaker is the one that bears its name. Fords strength is in its line of pick up trucks and SUVs. Select car models including the Mustang and Fusion are also strong sellers. Fords weakness can be found with its small car line, the Focus, and with...

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