Ford v. Chevy: The Battle Rages On

| Total Words: 359

As much as auto critics love to wring their hands over GMs and Fords misfortunes the two automakers are locked in a perpetual battle for the coveted big pickup truck category. The Chevrolet Silverado and Ford F Series continue to duke it out for the number one spot. There is more at stake here than meets the eyeand just what would that be?

For 28 years running the top selling vehicle in the US has not been a car, rather a pick up truck. Thats right, Americas love of pick ups extends to the point where the Ford F Series traditionally outsells the bestselling car by a factor of nearly 2 to 1 [the Toyota Camry is the best selling car, FYI]. Indeed, the second best selling truck for most of that time has been the Chevy Silverado, nemesis of the Ford.

If you are a GM fan, your immediate thought is to cry foul over the whole matter. In reality, Chevrolets parent company — General Motors — sells more full size pick up trucks than Ford year in and year out. However the general markets its truck under two different nameplates: Chevrolet and GMC. So, what appears to be a long running streak for Ford is just not that. At least according to GM fans.

Beyond...

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