Four Ways to Personalize Your Copy and Capture the Readers Attention
Your writing success has a lot to do with how people react to copy that you produce. People like to read what speaks to them directly because it’s the kind of writing they can relate to. This is why many writers take great pains to ensure that their copy is personalized so that readers will feel that it was written with their interests and needs specifically in mind.
Being able to personalize your copy means that what you will produce is unique a testament to your skills and talent. If you want to personalize your copy, here are 4 ways you can use your one-of-a-kind style to write copy that truly stands out:
Know who you are
Psychologists, writers and marketers from Hippocrates to Brian Tracy have created labels to categorize each person’s personality. That’s why you get words such as Sanguine, Choleric, Melancholic and Phlegmatic and the more recent Driver, Analytical, Amiable and Expressive. What about you? Are you upbeat? Assertive? Aggressive? Optimistic? Laid Back?
Find out which personality type you are if it’s still unclear to you. Taking...
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