For loan officers and mortgage brokers on the market for good mortgage leads, the quality of the lead should be a top priority when determining which companies product to invest in. If you are a loan officer or mortgage broker on the market for mortgage leads, make sure the mortgage lead company you are considering has a great return system.
If you do decide to go with a mortgage lead company, look for the mortgage lead companies that sell their leads in real time, this way you will be receiving fresh leads, and you will be able to count ontheir quality.
This is imperative because most mortgage lead companies will sell their leads up to six times and your customer may already be working with your competitors and not feel the need to call you back.
If the lead company does not own and operate the sites they obtain their leads from, than keep going until you find one that does. If they are not obtaining their leads through sites they own and operate on their own, than the leads are not fresh, and you need to move onto the next lead company.
According to the Mortgage Bankers Association, the slowdown is seen in the entire industry, affecting builders,...
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