It does not have to be expensive to get started with Internet marketing. There are so many free tools available, including HTML editors, graphics programs, and competition analysis.
Free Blogging Program
Blogs have become very popular, and the most popular blogging platform is WordPress. WordPress is a powerful blogging program that is also a content management system (CMS).
A content management system manages the content on your site. Why is this important? It makes it simple for anyone to set up a site, add content to it, and not worry about it any further. The program manages the content for you, setting it up in archives, categories, and so forth.
There are hundreds (maybe thousands) of free plugins available to make WordPress incredibly powerful and easy to use. One of the best places to find free WordPress plugins is at wp-plugins.net.
There are also thousands of free WordPress templates available. Many of them can be found at the WordPress.org site under Themes. There are themes that are 2 columns, 3 columns, that accept widgets (which make it very easy to modify the sidebars), and themes of every color and design.