24hourcontactStudies show that while many businesses are investing in expensive metrics packages, they neglect something as obvious as monitoring that their website is up and running. Reliably, 24-7. A web metrics package that is designed to give you intimate detail about your visitors habits is useless, if the underlying site is dead. Whether it4010 Carlsbad CAs a server problem, a web hosting SNAFU, a DNS foul up or a problem with billing. Dead websites dont generate cash!
Our company is in the business of Click Fraud Detection, and every once in a while we get complaints from our clients (like Ticketnest www.ticketnest.com)that they are not getting any visitors to their site, but are getting charged by Google. Incredible as it may seem, sometimes their PPC cost is over 5dollar/Click. While click fraud does exist, and it may even be rampantsometimes a much more mundane problem is to be blamed. Site downtime.
This seemingly easy to monitor problem sometimes cost our customers megabucksthe search engine charges our clients whether the page displays something, shows a hacked page, the infamous 404 redirect or nothing at all. These people are essentially paying 5...
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