Whats the magic word in marketing? Yeah, thats right FREE! Its the basic foundation of Marketing 101. That four-letter word captures attention, and spells success.
Now for the big question, Are you implementing it? Nope, those old clearance items that you havent been able to get rid of for the past decade dont count. Im talking about the real deal something thats worth something just being given away, no strings attached and no hidden costs.
Chances are that youre probably just like the rest of us, and are afraid to really give something away. Heck, it costs a LOT of money to just throw products out the window to everyone who looks your way. We know how many people are out there like leaches, just looking for a handout, right?
Maybe then again, maybe we cut ourselves out of a big bunch of profit by being cheapskates. Thats right, cheapskates!
Think about this. How can you effectively describe the taste of a crisp salad with all the trimmings, and a hot steaming turkey sandwich? Arent there a dozen restaurants that serve the same menu?
Would a restaurant owner be a fool to give away 1000 FREE lunches instead of trying to say in...
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