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No one Ive ever met is neutral on Wal*Mart. Let me begin by saying that Sam Walton is one of my heroes. He was a humble genius who as a multigazillionaire still rode to work every day in his pickup truck and frequently took his dog with him.

I dont go to Wal*Mart. I like to buy American where I can and in Wal*Mart I cant. Id rather go see my friend Dan Sorrentino at Newtown Hardware for my sundries than some guy I dont know that I have to walk the length of a football field to find. But I know a lot of people who visit Wal*Mart on a regular basis. FYI, Wal*Mart has an affiliate program through LinkShare that is okay. Wal*Mart also has a blog, called Wal*Mart Facts.

Since it is the largest retail outfit in the world, Wal*Mart has a pretty big target painted on its back. Its always taking a beating for its employment practices or lack of this or corporate that. Being a PR person for Wal*Mart must be pretty tough. According to the Strategic Public Relations Blog, Wal*Mart is trying to soften its public face. To this end it has hired the venerable public relations firm Edelman in Chicago.

According to the Modern Marketing blog, Edelman and Wal*Mart set up a...

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