Your home business thrives on promotion. If you own a Web site, you probably understand the importance of continual promotion to receive targeted visitors. Publicity is one of the most inexpensive and effective ways to help consumers learn about your home business.
What is Publicity?
Unlike advertising, publicity is getting others to talk about your business in an objective way because of something unique you are doing. Anyone from the news media reporters to local magazine writers might be talking about your business. This type of advertising gets attention for your company because no pushy advertising is involved. People will read or hear about your story because it’s interesting.
How to Get Publicity
Your main goal is to do something spectacular to help others or to solve a tremendous problem for consumers. Below are just a few examples of how some companies have received tons of free publicity:
1. Offering assistance in times of disaster, or helping the needy each holiday season.
2. Creating an innovative product that solves a widespread problem in a particular industry.
3. Giving away extravagant...
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