Geely Cars: Gotta Get One?

I mentioned in a related article that the first batch of Chinese built cars to be imported to the U.S. is only a few years away. In that article, I discussed Chery Automobiles and how the company has its designs on the American market, particularly in the entry level category. Well, now a second manufacturer Geely Automotive Company is also planning on bringing at least one model to the U.S. by 2008. Changes are in the wind, but lest you think that Detroit is the only one quivering dont be fooled: Japans automakers and Koreas automakers all must take notice of what is about to happen.

For certain, the U.S. automobile market is the most lucrative one in the world. It is also the largest with more than 17 million new vehicles sold annually. All automakers know that if you have a piece of the American market, you have a piece of big profits as long as what you are selling is what consumers want [Ford and GM, take notice].

The Chinese automakers sense that Americans want low cost vehicles. With Korean cars improving sharply in quality and with their prices remaining very low there is room for more cars in the sub $20,000 category. As it stands now, both Geely and...