There have always been gyms that tend to attract a certain profile of person. It did have something to do with gender, but was really dependant on the work out level of the customers. The body building gyms have historically attracted a male audience, but most ladies are not looking to get buff. The other gyms were focused on weight loss and toning, which typically attract a female clientele. Let’s face it we are different and therefore have different needs in our work out.
There is a chain of gyms now that goes under the name of Curves. These gyms are only for women and tout a 30 minute workout. The basic premise is there is a circuit of machines and exercises that if you follow the cues you can finish in 30 minutes. This plays to the hurried life styles we live and the desire to be fit and tone.
The idea has caught on so well for the ladies that now there is a franchise for Cuts, same concept only just for men. You go in and do the circuit, change machines when prompted and are done in 30 minutes. The focus for men is on strength training while for women it is on toning and firming. In both cases it is about getting your heart rate up and keeping it...
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