It’s Never too Early:
We often talk with companies who aspire to reach many of the same goals we’ve achieved with email – regular communications, and enhanced relationships. Amazingly, many of these companies are considerably larger than us – but yet object on the grounds that they ‘aren’t ready.’ Baloney! Email marketing is incredibly easy to get started – and in our opinion it is most effective when it is done with a philosophy of simplicity
Frequent Contact is Key:
Email marketing does not work as well for a one-time quick hit marketing strategy. Email allows you to build a regular, ongoing dialogue with your best clients and prospects. And that becomes self-selecting – those who most wish to do business with you will appreciate the regular communications. Those who do not can opt-out. It truly is a win-win.
Be Regular:
One of the real keys to success is how frequently (or not) you communicate. We occasionally provide special alerts, but generally, for us, once a month is plenty often to communicate. I firmly believe – and our results have confirmed – that regular but respectful...
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