Get More Mileage From Your Postcard Marketing – 10 Easy Tips
Each day people are surrounded by advertising everywhere they go. How do you get your message to stand out from the rest and be noticed by your future customer? An eye-catching postcard is the quickest and most cost-effective way to get big results for your business. Follow these ten tips for postcard marketing and your direct mail response will skyrocket.
1. Your postcard should stand out from the rest. When sifting through circulars, if a piece feels more substantial or stands out, the customer is more likely to pull it out of the pile. A heavy stock always stands apart from the usual flimsy offers in the mailbox, and using full color on at least one side of the card will boost your chances of being noticed.
2. Protect your postcards. Adding a UV coating prevents smearing and illegibility. A UV coating adds brilliance and shine to make your postcard pop, and also it protects your message from the hazards of mailing.
3. Order in bulk. To save costs order in large quantities whenever possible and warehouse the postcards for future mailings. Storing brings significant savings when your...