For promotional products to succeed in a marketing campaign, they must be relevant and wanted by a large audience. The promotional products must be useful, new and hip. Matching your promotional products to the latest market trends can increase the overall success of your marketing campaign.
This year marks the continuing popularity and obsession with the gizmos and gadgets market. Take the always present demand for iPod and mp3 players along with the growing need for their accessories as an example. Merely owning an mp3 player is not enough to keep you in touch with changing technology. You must have the protective skins, docks and arm band or lanyards to secure them to your body. To stay up with this gadget trend, many companies offer a promotional product like a protective iPod skin or a completely customized set of ear buds displaying brand name, logo and color to clients and employees.
The December 2006 edition of Advantage Magazine featured the iPod Tee in an article covering the best in show promotional products, dubbing the iPod Tee as “Most Likely to Become a Tried-and-True” product from the ASI Show. Another promotional product golden pick...
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