I’ve noticed that most SEO articles focus on what to do after you launch your site. Those that do deal with preparing your site for launch usually discuss on-site SEO like keyword research and meta tags. What tends to be neglected is the advantage that you can gain by getting your site indexed before you launch. With a little planning and a few hours of work it’s easy to be indexed by Google, Yahoo, and MSN before your site goes live.
The key to getting your site indexed in the big three is getting links pointing to it from sites that are already indexed. When the search bots crawl those sites they will inevitably find the link to your site and your site will be added to their index. Follow these five steps a month before you launch and you’ll be a step ahead of the game.
1. Register your domain name. You’d be surprised how many people wait until the last minute to do this. The sooner you register your domain, the sooner you can get some quality links pointing to it and get it indexed.
2. Put up a home page. Make a coming soon page with your logo, information about your site, and expected launch date. You can also add a form for...
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