Do you run a business? Is your product so unique that it cannot be bought from anywhere else? Is your price the lowest customer can pay in the market place? Is there any other reason why your customer must speak to you fist before placing order with any one else? May be you provide a great service may be you give your customer a satisfaction guarantee that your competitors cannot beat or come any where near to.
As a business owner, you probably recognise one fact competition is fierce. It is not getting easier to do business and prosper unless you offer your customer that no one can. In other words you must differentiate yourself from your competitors so that when they think of buying the service or product that you offer they think of you.
Business consultants offer many recommendations for doing that. Competitor analysis branding product-sourcing strategies so that you get them cheapand so on and so forth!
From my experience working with small to medium sized business owners, I am certain that the following one strategy works better than any other consultant speak. Make your customer want to give you more business. If your customer is willing to come to...