Gift cards are an increasingly popular alternative to the hustle and bustle of special occasion and holiday shopping.
Although convenient, these little offerings are quite impersonal. Nothing screams, “I didn’t take time to find something you’d like” more, than giving a gift card or gift certificate as a present. It might even prompt close loved ones and best friends to question how well you really know them. After all, if you truly knew their likes and dislikes, selecting the perfect gift for them should be a cinch.
Why Do People Send Gift Cards?
One of the main reasons shoppers turn to gift cards is because they are the easiest way to satisfy gift-giving requirements. They are quick and allow consumers to spend the exact amount of money they intended to dole out on a present. Gift cards are also the quickest way to complete gift-giving duties and are immediately activated after purchase.
Then there are the shoppers who really have no clue what to purchase as a gift. This is especially common when selecting presents for children and teens. With their ever-changing tastes, it can sometimes become impossible to pinpoint the...
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