Giving Something Back: Online Charity For Your E-Biz

| Total Words: 524

ECommerce and charity dont often cross paths; but when they do, they form a powerful connection. Virtual charity malls, like http://BuyForCharity.com and http://Benevolink.com, were designed to enable your Internet customers to give to causes they value, without spending any extra money. When your E-Biz joins a mall, your buyers make the purchases that they would normally make, and your store donates a percentage from every sale to your shoppers charity-of-choice.

The Basics
Some charity malls will let your E-Biz participate at no cost. Others are free if your store is recommended by a member, but charge a slotting fee for you to join unsolicited. However, ePhilanthropy pioneer Robert Grosshandler, founder of online charity mall http://iGive.com, finds that, even with paid memberships, merchants tend to return year after year. He explains, E-Biz owners who belong to charity malls most often find that allowing buyers to give something back enhances their overall sales.

Online charity isnt limited to physical goodsif you can sell it over the Internet, you can participate in a charity mall model. Shoppers can even buy online and pick up their item at your...

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