If you are a successful modern business chances are you are already familiar with the CRM basics. But have you explored the advanced CRM features that are available? Youre going to be impressed.
Every CRM package comes with the basics that are required for any sales departments to operate efficiently and effectively. But beyond that there are two other main categories that are important to business. They are integration and analysis. Lets explore these two areas.
CRM Integration Features Available
In large companies most times front and back office staff will work in different locations having virtually no face to face contact. In these instances customer relationship management software is essential to ensure that treated consistently across different staffing and departmental lines.
For superior integration between front and back office systems consider integrating ERP solutions and CRM solutions. Of course you should purchase both from the same vendor. The two combined will allow you to do seamless credit checks, product pricing, inventory lookups, and hand a host of issues seamlessly keeping your customer happy and your staff resources...
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