Going Beyond Ebooks – Adding Value & Usability To Your Info Product
Many people immediately think of ebooks when they hear the words “information product”, but there’s so much more you can do with your information products that will make your products more useful to your customers AND will help you make more money.
Why Your Customer Benefits from Different Information Formats:
People learn and like to consume information in different ways. Many people do like to read and printed reports or ebooks will do the trick for them. Others like to listen to information. They may want to download audios to their mp3 players, burn them to CDs so they can listen in the car or listen on their computer while they attend to other tasks. Some people may prefer to watch and you may even want to include video in your information products.
Why YOU Benefit from Different Information Formats:
When you offer different formats, you can increase the perceived value of your products. A product that is just a downloadable PDF may not be seen as valuable as a product that offers an ebook, audio recording and transcripts. This means, you can...