Going Public: Now that You Have Successfully Made the Transition,

| Total Words: 649

Going Public: Now that You Have Successfully Made the Transition, What Do You Do?

Ok, you have successfully accomplished your dream of being the CEO of a public company. The stock of your company has a symbol and you are continually going to the computer to check the price, you tell all your relatives and friends and you even tried to encourage them to buy the stock.

You think your job is done, you selected an excellent market maker, you released an announcement to the financial news media, but nothing is happening.

If you are playing basketball and you make a three point shot do you sit on the court and admire your accomplishment or do you go back and play defense? You do not have to manage the price of the stock like so many CEO of newly listed companies try to do, instead you go back to work and use the newly acquired tools to grow your company.

As a public company now you can now approach investors and let them now that you are working hard to grow the company but if they should need some liquidity the market will provide it.

You can now go out and retain a public relations firm and make sure that the investors know who you are and where...

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