How you write and design your links is crucial to your visitors clicking them or not. Write them badly and they leave, write them well and they stay. Who knows, they might even do exactly that what you created your site for. Following are 7 guidelines how links should be written to improve the usability of your site.
Do it consistently
Visitors learn for example how a website marks the links or where the “related-content box” can be found. Consistently adhering to these established “codes” will make it easy to navigate and read the site.
Breaking these conventions will interrupt the flow. Such distractions might be enough for the user to leave. When creating a site it is important to define all the conventions and rules that are used. Consistently following them is essential for giving the user an easy time when visiting.
Don’t mislead the visitor
Although links can look however the screen-designer decides, certain standards have developed and find widespread use. Underlining a text for example is a common indicator.
It is good practice not to underline text, marking it blue or putting an arrow in front, if...