Finally! Google has introduced Ad scheduling for AdWords. This new system allows advertisers to choose when ads should appear, and how much each ad should cost.
To access the dayparting features in Adwords, just edit your campaign settings. Click on “Turn on ad scheduling”. You will have to specify a time zone if you have not already done so. Now you can specify the time periods your ads will appear. For example, if your B2B customers are located in the U.S. and Japan, you can specify that your ads only be shown during business hours in those areas. If you are directly targeting consumers, and you know that your customers are more likely to buy during the usual “after dinner” hours, you can specify that your ads only be shown during this time. There is also the control of adding several day parts within each day.
To make life easier, you can also do a “bulk edit”. This means you can specify hours of the day, and apply them to every day of the week. The default setting is to have all the ads on all the time.
You have even more control when switching to advanced mode for Ad Scheduling. You can specify how much you want to...
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