Google Adwords 101

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Google is one of the most popular things out there in the Internet. Google dominates the field of search engines. According to a recent study, Google is responsible for generating more than 70% of the clicks to web pages that are searched through search engines.

Google has also devised a way to be able to put Internet marketing through a whole different level. Because of its market dominance, it has the capability to be able to set up a new pay-per-click system which aims at matching sellers and buyers. Google has developed what is not referred to as the Google Adwords.

What is Google Adwords?

Google Adwords is one of the most promising advertising opportunities that abound in the Internet arena. It is a pay-per-click system that advertises websites which have the highest bids for a certain search word or phrase.

If one would look at the window of an Internet browser and search something on the Google search engine, he will notice a section containing sponsored links at the right-hand side of the screen. These are the Adwords advertisements. These are websites which pay to be shown whenever a certain phrase or word is searched through Google....

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