This week we discuss the latest Google update, how it might affect your site, and how you can recover if your site lost its position as a result of this update.
The Jagger update started over a month ago and lasted 3 weeks. The update included updating the PageRank of all spidered pages, updating the number of backlinks and most importantly, changing the way Google ranked web sites for any search query. The key features and effects of this update are highlighted below:
How do we know Google is updating its algorithm?
Most algorithm updates, whether on Google, Yahoo!, MSN or any other search engine, are characterised by sudden, drastic and often frequent changes on the search results pages for any search query. During the Jagger update, the folks at Google were kind enough to warn us a few days into the update that we were witnessing an update!
What has happened as a result of the Google Jagger update?
Underneath the superficial changes in search results, the Jagger update has had a serious effect on the way companies use search engine optimization to influence ranks. Numerous search engine optimisation experts have theorized on these effects....
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