Google Patent Application – User Data As Part of Ranking Process
In this third article, we continue to dig into the patent application of Google regarding the method used to rank sites in search results. Interestingly, Google asserts in the application that it might consider user data as a factor in organizing search results.
What Is User Data?
Without being rude, you should already know what user data is as part of your site evaluation. Any owner of a site on the web should be constantly looking at user data found on site servers.
The site server should have an administrative program telling you what searches are being used to reach the site, better known as search strings. The program should also be telling you how many pages the user looks at on each visit and where in the site they go. By reviewing these statistics, you can identify the sections of your site that appeal to potential customers. If clients are leaving after visiting only one or two pages, such statistics should tell you that you have an abandonment problem. The new information from the Google patent should motivate you to closely monitor your site.
Essentially, Google...
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